New media research by ele­phant reveals peo­ple in the arts are the biggest tra­di­tion­al news consumers.

As 2024 drew to a close, ele­phant con­duct­ed annu­al research to explore UK con­sumer pri­or­i­ties with their mon­ey for the fes­tive period.

An inde­pen­dent view­point by Pro­fes­sor Stephen Barber

elephant’s long-stand­ing friend and con­sul­tant aca­d­e­m­ic, Pro­fes­sor Stephen Bar­ber, shares an inde­pen­dent per­son­al view­point on the Gen­er­al Elec­tion and what may lie ahead.

63% of British adults want to see low­er ener­gy bills

35% of con­sumers think a new gov­ern­ment should invest in the high street to sup­port eco­nom­ic recovery