We’re in the thick of a General Election countdown, with new pledges and promises being made seemingly by the day.
The elephant, we commissioned a wide-ranging piece of consumer and business research last week, exploring what people want from a new government. We asked a wide range of questions spanning a broad range of topics in order to get a feel for the mood of the nation.
One question looked not at the hoped for policies of a new government, but the implications of new policies in terms of people feeling a little bit better off as a result.
Whilst lower taxes and lower mortgage payments were front of mind for around one in five people, the two dominant areas were people wanted to see progress were; lower energy bills (63%) and for the cost of the weekly food shop to go down (55%). These issues were most strongly felt by older people over the ages of 55 and 65 respectively. These findings underline how challenging the cost-of-living crisis has been – and how many people are still living with the implications in terms of the bills they pay and how they manage their budgets.