This year we wanted to focus on people and the significant work the RPO does opening up the orchestral genre to the broadest possible audience. elephant’s design lead Paul Bellamy created this year’s ad, but for the first time AI stepped in to feature in the design. Paul says: “we had quite a short lead-time to produce this artwork and so unfortunately didn’t have time to commission a photographer or models. This time we turned to AI to create the faces for our ad as we felt the technology was now at a point where we can have enough control over the output to produce a consistent style. This enabled us to get the artwork together and back to the RPO in time for the deadline.”