Reclaiming The Revolution

elephant’s long-standing consultant academic, Professor Stephen Barber, is publishing a new book
June 15, 2023
Reclaiming the Revolution

‘Reclaim­ing the Rev­o­lu­tion’ — explor­ing adven­tures in pol­i­tics and lead­er­ship at the inflec­tion point of Indus­try 4.0, and Stephen will be run­ning insight ses­sions for clients over the sum­mer months, reflect­ing on the key dis­cus­sion points.

Stephen com­ments: “The busi­ness chal­lenge of the dig­i­tal rev­o­lu­tion is human not tech. We are on the cusp of a dig­i­tal rev­o­lu­tion which real­ly will change the way we work, inter­act, think, and do business.

Tech­nol­o­gy is already becom­ing capa­ble of per­form­ing tasks which until recent­ly were thought to be the pre­serve of expert humans. That is, it isn’t sim­ply rou­tine func­tions and unskilled work that is being replaced by machines but also increas­ing­ly the com­plex­i­ties asso­ci­at­ed with trained pro­fes­sion­als such as accoun­tants, lawyers and doctors.

Stephen adds: “It would be very easy to accept the fatal­ism of us all being replaced by robots or ignore the dis­rup­tion as a fan­ta­sy hap­pen­ing some­time in the future. But the big chal­lenge for busi­ness is to recog­nise the trans­for­ma­tion of Indus­try 4.0, and har­ness its great poten­tial. And now. This is one of the main themes of my new book, Reclaim­ing the Rev­o­lu­tion. It argues that it is a mis­take to view this change as some­thing pure­ly about the tech­nol­o­gy. It needs to be reclaimed for humanity.

“The most suc­cess­ful busi­ness­es of the Fourth Indus­tri­al Rev­o­lu­tion won’t see the new tech as some­thing that can do the jobs of human work­ers more cheap­ly. They will deploy the tech­nol­o­gy so that it col­lab­o­rates with humans and allows human work­ers to bet­ter col­lab­o­rate with each oth­er. The great prize of the dig­i­tal rev­o­lu­tion is free­ing up humans to do what only they can do — to think, cre­ate and innovative.”

Reclaim­ing the Rev­o­lu­tion is pub­lished by Uni­ver­si­ty of Buck­ing­ham Press.

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