A consultancy that launched during the fall-out of the global banking crisis a decade ago and has also adapted and grown during the recent COVID era — providing clients with heavyweight advice at a critical time.
A number of clients and relationships have been with us for the decade and we have decided to join forces with the Royal Philharmonic Orchestra to celebrate our milestone anniversary — running our event within the major 75th anniversary season of the RPO. The arts have been through a testing time during the lockdown era, so it also seems fitting to celebrate the role culture plays in society, as we all rebuild and recover after an unprecedented time.
On 26 April we will be running an evening event for longstanding clients, suppliers, partners and elephants at the Royal Festival Hall and then enjoying an RPO concert, featuring the music of Beethoven and Vaughan Williams, led by the RPO’s Music Director, Vasily Petrenko.
The choice of venue for our anniversary event also seems fitting. So many of our first meetings in our early months took place in or around The Southbank Centre. The early days when everything was ahead. From those early days the consultancy has grown and matured, advising clients across a wide range of industry sectors, international regions and across media channels.
And the falling away of COVID restrictions is also a moment: A time to reflect on what we have all been through, the people we have not seen in person for months or years. And to remember the loved ones we have lost. My father passed away a year ago and the concert will mark this and, coincidentally, the evening’s programme features my father’s favourite piece of music. We will take a shared moment during the evening to remember those we have lost during lockdown, and the enduring spirit of work colleagues and loved ones we will celebrate during the music.
For elephant, lockdown was a time of change. We adapted as a business, services changed to reflect client needs and we adopted new working practices that made us more agile, efficient and sustainable. We furloughed no staff during these two years, lost no clients and actually took on new briefs. The business evolved at a dark time and we re-emerge from the lockdown era in 2022 as a stronger, wiser more resilient business. So, in some ways, our 10th anniversary evening celebrates the past and looks forward to what we have become today — with our clients and partners.
We are not a showy agency; our focus is always on our client assignments and developing our people. To mark 10 years of elephant, it feels fitting to run an evening with a client, to share the evening with people that have been part of our story so far — and to revisit the place where it all started. Full circle.