For many years, we have run free advice days for small business start-ups, supported creativity in schools, given university talks and supported food banks. Our primary activity since 2012, however, has been to support elephant conservation. The combination of time and money commited, we have invested around £75,000 to support elephant conservation by working with conservation charities, elephant hospitals, awareness events and social enterprises.
As we re-emerge from lockdown into a new world — and with our 10th anniversary ahead — we have decided to support new projects as we going into our second decade as a business. Across the team, sustainability was the topic everyone wanted to support, specifically the climate emergency. We already do a lot of work in this area and commission research. So from summer 2022 we will announce a programme on sustainability we will be working to as the main focus of our community investment programme.