New research from elephant communications, conducted during Plan B restrictions, suggests mixed consumer views on returning to live music when restrictions ease. Whilst younger people are keen to get back to indoor venues as soon as possible, there is greater caution among older music fans. Many people are worried about how safe venues will be even after restrictions ease and others say they have got used to streaming arts online during two years of lockdown, and some of these habits may endure after restrictions. The picture that emerges suggests a wide range of consumer reactions and points to the need to rebuild consumer confidence in the year ahead as the country slowly re-emerges from another phase of Covid restrictions.
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