Launching the UK’s LGBT insurer and helping them champion diversity issues in financial services

What we do

We don’t subscribe to structuring our team by industry sector, country or media. In our view this approach creates silos that work against the delivery of truly integrated communications.

We have structured our services by competency – the varying, and at times quite different, communication skills a client may need to bring in to add value to the work already being done in-house.

We have ten service lines, each supported by between 5-7 specific products and services. Clients can engage our services in a ‘pick and mix’ fashion, which keeps them in control and ensures they achieve the best possible value for money.

Guy and the team delivered superb work. They achieve a great balance between a dynamic and brave approach to professional communications with one which is pragmatic and realistic for our times. Katherine White, AON Hewitt

Strategic Consulting

We have developed a strong reputation for helping clients to reappraise and redefine how communications can better - and more tangibly - help support business and organisational objectives. We have seven services in this area of specialism and over the last 18 months we have advised 19 clients at Board level.

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Creative problem solving

We also have senior practitioners that are regarded as best in class at coming up with the big idea. We encourage a culture of lateral thinking at have six 'plug and play' services that will help clients see a challenge or campaign through fresh eyes and with bag-fulls of new energy and ideas. We also have a dedicated 'creative zone' at our offices where we frequently host and run client creative away days.

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Research services

We regularly publish our own research from which we are invited to give talks in university and business circles. We offer a range of research and audit services for clients and with thought leadership we can do everything under one roof from research design to campaign execution. We work with a range of top-flight research houses for fieldwork.

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Campaigns

We run integrated campaigns and our approach is to fully align the right tactics and media mix for a specific brief. Our people work across all media, allowing for rounded advice and our campaign and media planning is based on segmented market research. This ensures we adopt an evidence-based approach to media work and clients are audience-centric in what they say. We don't charge extra for evaluation.

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Training

We have four services that help clients to develop the communication skills of their own people. We encourage clients to run their own press office where possible, using an agency to add value in other strategic and campaign areas. We also provide a range of bespoke media training programmes and executive sounding board for in-house directors.

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